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Presidential Television Advertising: Changing the Leopard's Spots?
Jim Lennertz, Associate Professor of Government and Law
Television advertising has become a central feature of the contemporary presidential campaign process. The history of political advertising will be examined, primarily through observation and analysis of some of the classic and more recognizable presidential ads. Ads from the 2004 election will be reviewed. An enjoyable exercise to improve on those ads by creating new ones for the fall campaigns will be conducted. A discussion will follow on how and why political advertising facilitates and/or obstructs democracy.
Public Policy on the Campaign Trail: Technology Issues & Outsourcing
Sharon Jones, Associate Professor of Civil and Environmental Engineering
David Veshosky, Associate Professor of Civil and Environmental Engineering, Chair of A.B. Engineering, and Director of Research Services
This Reunion College session will begin with a discussion of the public and political policies that have a strong engineering or technological implications, and that are being discussed (or not) as key campaign issues. Energy policy, environmental policy, and transportation policy will be among the topics central to the discussion.
The program will then transition to the very prominent national issue of job outsourcing and how it affects knowledge, workers, and education, as well as its implications for the U.S. economy.
Presidential Elections and National Political Conventions: A Reporter's Perspective
Keith Martin '68, Pennsylvania's Director of Homeland Security
Before his appointment as director of Pennsylvania's Homeland Security Office by Gov. Edward Rendell, Keith Martin '68 was a veteran broadcast journalist who covered every Presidential election since 1968, the year he graduated from Lafayette. He also has had the unique opportunity to attend all national political conventions since 1984. A veteran guest speaker at countless alumni events over the years, Martin will reflect upon his treasure trove of personal experiences, share his expert insights, and touch on what we might expect in the upcoming presidential election.
Jim Lennertz is associate professor of government and law. He has taught classes in law and American politics at Lafayette since 1975. He received his bachelor of arts degree, cum laude, in political science from Boston College in 1966. After receiving his J.D. from Harvard Law School in 1969, he practiced law in a Boston, Massachusetts firm for two years. Lennertz received his Ph. D. in political science from the University of Pennsylvania in 1980 and was a Fulbright lecturer on U.S. law and the constitution in Grenoble, France, in 1981. He developed and has led a January interim study abroad course, "Comparative Legal Systems: England, Scotland, and Ireland," and a first-year seminar on political humor.
Lennertz has published articles on John Marshall's constitutional interpretation, comparative abortion law, a comparison of French and U.S. property rights, Tocqueville's Democracy in America and the duty to rescue, and racial gerrymandering. He also does legal research and writing in consultation with practicing attorneys. During his sabbatical leave in fall 2004, he will be working on: (1) the Constitution and political representation, and (2) law and justice in the themes of Les Miserables.
Lennertz was delighted to be honored as the 2001 recipient of the Daniel F. Golden, Class of 1934, Faculty Service Award.
Alumnus Keith Martin '68 is director of Pennsylvania's Office of Homeland Security. His lengthy experience in defense and communication made Martin an ideal choice when Pennsylvania Gov. Edward Rendell sought a new director for the state's Office of Homeland Security. A decorated veteran and retired brigadier general in the Pennsylvania National Guard, Martin left his job as senior news anchor at WBRE-TV in his hometown of Scranton to accept the Homeland Security post.
A philosophy and Russian graduate, Martin anchored more than 15,000 evening newscasts during his journalism career, which included covering the Gulf War live and producing a documentary in Vietnam. His 34-year military service took him to combat in Vietnam and Cambodia. He received the Combat Infantry Badge, the Legion of Merit, and two Bronze Stars. As a broadcast journalist, Martin has covered every Presidential election since 1968, the year he graduated from Lafayette, and he has attended every national political convention since 1984.
Sharon A. Jones is associate professor of civil and environmental engineering and teaches in the A.B. engineering program. Her area of expertise is engineering public policy. She received her bachelor of science degree in civil engineering from Columbia University in 1986 and practiced engineering for five years before obtaining a Ph.D. in engineering and public policy from Carnegie Mellon University. She is a registered engineer in several states.
Her research interests include the use of decision-making tools to enhance environmental and infrastructure policy with particular interest in developing economies. Her published papers address a variety of tools including geographical information systems, impact assessment, game theory, and decision analysis. Jones is a recipient of a Fulbright Fellowship and a Luce Fellowship. This summer, she will be leading a group of undergraduates as part of a national internship program in Washington, D.C. to expose outstanding engineering students to the federal policy process.
David A. Veshosky is an associate professor of civil and environmental engineering, chair of the bachelor of arts in engineering program, and director of research services. He has been a Lafayette faculty member since 1991. He teaches courses in engineering economics, project management, operations management, and construction management. In 2001, he received the Marquis Distinguished Teaching Award.
After earning a bachelor's degree in civil engineering from Catholic University of America, Veshosky received a master's degree in science, technology, and public policy from George Washington University, and a Ph.D. in business and economics from Lehigh University. While at Lehigh, he was a research scholar with the Engineering Research Center for Advanced Technology for Large Structural Systems (ATLSS) and taught courses in project management and engineering economics for the civil engineering department and in strategic management for the management department.
Veshosky has worked as an ocean engineer with the U.S. Naval Oceanographic Office and as a marine engineer with the Maguire Group, Louis Berger International and CH2M Hill. His work has included projects in Greece, Italy, Egypt, Kenya, Nigeria, Korea, the Philippines, Panama, Venezuela, Peru, Colombia, and the Dominican Republic.
His scholarly interests focus on construction management. Veshosky is currently studying management of problem-solving information and knowledge on Boston's Central Artery/Tunnel project.
